- Wildflower
Brands is poised to take its cannabis brand into Europe, beginning with
Poland, thanks to its recently announced arrangement with major
pharmaceutical distributor Two Towers
- Analysts
anticipate a coming cannabidiol (CBD) boom in Europe, where related
products are only just beginning to gain attention
- This
and other acquisitions are seen as the first steps in Wildflower’s
carefully planned strategy for international growth
An agreement between wellness brand builder Wildflower Brands Inc. (CSE: SUN) (OTCQB: WLDFF) and
wholesale medicinal product distributor Two Towers indicates that doors are
opening to a potential array of important new markets for Wildflower as the
company builds on its partner’s established capabilities. Two Towers, a major
wholesale prescription medical and over-the-counter wellness distribution
company in Poland, is an extension of Omega Rex, a group of 14 pharmacies
around the central capital region of Warsaw, with critical expertise in dealing
with the regulatory process. Two Towers, with operational relationships
throughout Europe as well as other parts of the world, distributes products
from an extensive list of global leaders in pharmaceutical and consumer
packaged goods.
Two Towers specializes in powdered food for children and
other baby nutrition products, including medications, nutritional supplements
and fast moving consumer goods (“FMCG”). The initial Two Towers agreement will
allow Wildflower to begin marketing its CBD+ line of products in Poland, with a
view of launching into the entire European Union as Wildflower Wellness
cannabidiol products establish themselves on a solid footing.
“The European market is fragmented with no CBD market
leaders,” Wildflower CEO William MacLean stated in a news release announcing
the agreement (http://ibn.fm/RXZHB).
“Our agreement with Two Towers vastly reduces barriers to moving our products
between member states. This will position Wildflower as a market leader as the
EU members begin opening their markets to CBD.”
Market analysts at the Brightfield Group recently reported a
market forecast that envisions a boom in the European cannabidiol market during
the next four years. The market is expected to grow by more than 400 percent
from an estimated $318 million in sales last year as cannabidiol products begin
to take hold there (http://ibn.fm/wqFy6).
“CBD is just starting to take hold in Europe, with both
product availability and consumer awareness still quite limited,” Brightfield
Managing Director Bethany Gomez stated in a release. “This is a great
opportunity for developed brands to enter and expand through Europe with far
less competition than we’re seeing in the U.S. With the Novel Foods Act, it is
a challenging legal environment to operate in, but impending regulatory changes
are likely to smooth the way for significant mid-term growth.”
For more information, visit the company’s website at www.WildflowerBrands.co
NOTE TO INVESTORS: The latest news and updates
relating to WLDFF are available in the company’s newsroom at http://ibn.fm/WLDFF
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