- Branded
cannabis products grew 637 percent more than non-branded products between
2014 and 2018
- Edibles
continue to assure investors of stable market prices as compared to
concentrates and flower products
- Plus
Products anticipates enormous growth in production capacity as it
constructs a large-scale manufacturing plant
Leading California edibles manufacturer Plus Products Inc. (CSE: PLUS) (OTCQB: PLPRF) is
making moves to dominate the branded cannabis industry through its continued
focus on premium products executed with precision and made available to
consumers everywhere.
The team at Plus Products realizes that the cannabis
industry is moving toward branded products and sees brand strategy as key to
accessing strong profit growth. In California alone, non-branded cannabis
products grew by 64 percent between Q1 2014 and Q1 2018, while branded products
saw retail growth of 701 percent in that same period. The company sees brand
recognition as an integral component to its continued success in this market.
Looking forward, Plus Products is maintaining its focus on
edibles, a segment that is on an upward trend. Between 2014 and 2018, the
edibles market in Colorado alone rose from 12 percent to 16 percent of the
cannabis space; in California, its market share rose from 13 percent to 16
percent between 2017 and 2018 (http://ibn.fm/Q6icJ). In addition, the edibles price point
has shown steady growth since 2014, while various other products, such as
concentrates and flower, have shown a steep decline, clearly distinguishing
edibles as a product type that could be worthy of long-term investment.
Notably, Plus Products was ranked as the number one edibles
brand in California as of Q3 2018, according to data from both BDS Analytics
and Headset, achieving impressive retail success in the world’s most
competitive cannabis market (http://ibn.fm/CpC9x).
Currently, California offers the most competitive climate for cannabis
companies, hosting almost 250 different edible brands while Colorado has less
than 100. California is also the largest cannabis market worldwide, and it’s
expected to grow to $5 billion in 2019 legal sales (http://ibn.fm/D6KoR).
BDS Analytics and Headset also report that Plus Products’
unit sales have grown 97 percent from Q2 2018 to Q3 2018. Moreover, Plus
Products anticipates the construction of “the largest food grade manufacturing
plant in the state with room to expand,” enabling the potential for $450
million in production capacity (http://ibn.fm/mfszZ). The company’s goal is to own the
branded product space by pairing disciplined, agile food manufacturing with
thoughtful branding teams.
For more information, visit the company’s website at www.PlusProducts.com
NOTE TO INVESTORS: The latest news and updates
relating to PLPRF are available in the company’s newsroom athttp://ibn.fm/PLPRF
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Editor@QualityStocks.com
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www.QualityStocks.com
480.374.1336 Office
Editor@QualityStocks.com
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