- Nightfood
is revolutionizing the way people snack at night
- The
company recently announced upcoming production runs in May and June,
totaling over 330,000 pints, to prepare for new national distribution deal
- Nightfood
Holdings CEO Sean Folkson described the company’s upcoming ventures in a
SmallCapVoice.com interview
Nightfood Holdings Inc. (OTCQB: NGTF), an innovative
consumer goods and brand development company, is pioneering the category of
“sleep-friendly” nutrition with the national roll-out of its award-winning
Nightfood ice cream. Leading marketing intelligence agency Mintel noted that
nighttime-specific food and beverages represent one of the “most compelling and
category changing” trends for the coming years (http://ibn.fm/fBtZr). Nightfood
aims to revolutionize the way Americans snack at night.
Nightfood founder and CEO Sean Folkson was featured last
week in an interview hosted by Stuart Smith of SmallCapVoice.com. In the
interview, Folkson discussed Nightfood ice cream’s national rollout through
major supermarket chains such as Meijer and Lowes Foods. Folkson also discussed
a new distribution deal that he expects to have a massive impact on
distribution and revenue in 2019 and beyond.
“We have a deal that we’re expecting to sign in the next
couple of days that’s going to dramatically expand our footprint immediately,
[bringing] us coast-to-coast right here in 2019,” Folkson said in a news
release (http://ibn.fm/Xh8tR).
“I’m projecting that it’s going to bring exponential growth to us in the next
several quarters.”
Now that the company has publicly announced that this
distribution deal has been signed, it is ramping up production to fulfill
projected demand (http://ibn.fm/vGDwj).
In the next 60 days, the company plans to produce over 330,000 pints of ice
cream, enough for well over $1 million in revenue.
Jim Christensen is Nightfood’s VP of ice cream sales.
Christensen spent more than 20 years at Unilever, where he held the same
position and headed up sales and distribution initiatives for Ben &
Jerry’s, Klondike, Breyers and Good Humor. Christensen noted in a release that
the company anticipates monthly production runs with ever-increasing run
volumes.
Folkson also recently discussed his company’s approach to social
media marketing. He described “investomers” as individuals who both have an
ownership stake in a company and also consume its products, and he believes
that the “growing army of Nightfood investomers will accelerate the
word-of-mouth [brand awareness] that so often catapults innovative new brands
into public awareness and national distribution.”
Researchers estimate that most at-home ice cream consumption
occurs in the hours before bed. The team at Nightfood, which includes America’s
most prominent sleep expert, Dr. Michael Breus, has created an ice cream line
specifically designed for nighttime snackers.
Recently, Nightfood ice cream was announced as the winner of
the 2019 ‘Product of the Year’ award in the ice cream category in a survey of
more than 40,000 consumers (http://ibn.fm/IAjjG).
For more information, visit the company’s website at www.Nightfood.com
NOTE TO INVESTORS: The latest news and updates
relating to NGTF are available in the company’s newsroom at http://ibn.fm/NGTF
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