Vertically integrated cannabis company Sunniva (CSE: SNN)
(OTCQX: SNNVF) today announced changes to its California leadership team to
support growth of its branded product lines to be sold throughout 2019. Kevin
Wilkerson was promoted to president of Sun CA Holdings, from his former
position as COO, and will be responsible for Sunniva’s California operations.
In addition, Mary Patton officially joined the Sunniva team as vice president
of marketing in December 2018, after several years of consulting with the
company, and will be responsible for overseeing the Sunniva brand launch in
California later this year. Wilkerson has been active in the cannabis space
since 2014, providing operations, distribution, logistics and technology
expertise to the industry. Patton is a seasoned business executive and veteran
cannabis activist and has worked with Sunniva on a consulting basis since 2015,
providing assistance with strategic planning, regulatory compliance, licensing,
product development and marketing.
In addition, the company’s Co-Founder, President, Chief
Strategy Officer and Director, Leith Pedersen, was featured on Uptick Newswire
Stock Day with Everett Jolly. The interview opens with Jolly mentioning that
Sunniva operates in the two largest cannabis markets, Canada and California,
and asking for an update on the California market with Sunniva’s stock becoming
one of the best performers in the last 30 days. “Our focus in 2017 and 2018 was
really to build, secure, and license the necessary infrastructure to secure the
upcoming launch of the Sunniva house of brands,” Pedersen stated. “We provide
safe, pesticide free products for consumers with the ability to produce on a
large scale, and that took time. California really is our main focus at this
juncture, we have operating assets there currently and it’s the largest
cannabis market in the world, but it’s still riddled with noncompliant cannabis
products.” Pedersen went on to discuss the company’s key pillars of success,
including cultivation at scale, the company’s revenue-generating extraction
facility to produce non-smokable products, and distribution that allows Sunniva
to secure shelf space for all product lines.
To listen to the full interview, visit http://ibn.fm/pRZCl
About Sunniva Inc.
Sunniva, through its subsidiaries, is a vertically
integrated cannabis company operating in the world’s two largest cannabis
markets – California and Canada. The company’s ability to leverage our
large-scale, purpose-built cGMP designed greenhouses, offering better quality
assurance with cannabis products free from pesticides, uniquely positions
Sunniva as a leading supplier of safe, high quality products at scale. Through
its strategically positioned cultivation and extraction facilities in
California, the company is launching Sunniva branded products in various
product categories including flower, pre-rolls, vape cartridges, and ultra-pure
concentrates. Sunniva has secured complaint distribution in California via its
100% ownership of LTYR that will ensure the placement of Sunniva branded
products at licensed dispensaries throughout the state and the company
continues to aggressively pursue other upstream vertical opportunities.
Sunniva’s management and board of directors have a proven track record for
creating significant shareholder value both in the healthcare and biotech
industries. For more information, visit the company’s website at www.Sunniva.com
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