- Direct
selling worldwide led to $189.6 billion in estimated retail sales last
year
- Sharing
Services saw revenue growth of $8.3 million during five-month period
following launch of health and wellness product line this year
- Company
recently announced joint venture to expand into Asian markets
- Sharing
Services aims to create its own opportunities through “Blue Ocean
Strategy” aimed at developing diverse array of subsidiaries
Utah’s state tourism office has gained international
attention through its Life Elevated brand, and that
identifying slogan could easily apply to the rising star of Sharing Services,
Inc. (OTC: SHRV), as well. The Texas-based holdings company aims to help people
find improved quality of life through the variety of products and services that
its direct selling representatives offer.
Sharing Services’ subsidiaries specialize in a wide range of
markets, including health and wellness, travel, auto and home insurance, life
and health insurance, energy brokerage and training, offerings which help to
‘elevate entrepreneurship’ by supporting the company’s home-based ‘Elepreneurs’
in preaching the message of happiness through positive psychology.
“We have reached our first milestone by closing out the
fiscal year with record-breaking revenues and rapid expansion of our
operational capability,” the company’s board chairman, Robert Oblon, stated in
a news release announcing SHRV’s first 10K filing (http://ibn.fm/W0nqQ). “We have
exceeded our goals as we continue our record-breaking pace to change the
direct-selling industry with best-in-class products and services, and we
continue proving the efficacy of our very unique ‘blue ocean’ strategy.”
Blue Ocean Strategy is a term coined by
marketing theory authors W. Chan Kim and Renée Mauborgne to address the
potential of companies to create their own market spaces that they can capture
and control free of competition, as opposed to defined industry “red ocean”
parameters, in which companies bloody each other as they compete for available
market share (http://ibn.fm/QeT21).
Sharing Services’ strategy involves melding key components of its subsidiary
holdings to implement the company’s direct selling mission.
The 10K filing shows the success of the company’s approach.
After beginning as a travel media entity specializing in ride sharing, mobile
applications, relationship marketing, group travel programs, brick-and-mortar
travel agencies and vacation funding (http://ibn.fm/IopAL), SHRV expanded its potential with the
introduction of its larger range of opportunities for independent
representatives — particularly as it began building its health and wellness
market for Elepreneurs, enhanced by a recent joint venture agreement with
Health Wealth & Happiness Limited (“HWH”) that anticipates market openings
throughout Asia.
The newly formed “Elepreneurs Asia Limited” is set for a
soft launch later in 2018, and, in June, Sharing Services announced that its
wholly owned subsidiary, Elevacity Global, LLC, will launch its product line in
Australia and New Zealand this year.
SHRV’s gross sales doubled their year-over-year volume in
February, rising to $2.4 million. In April, the company reported a record $3.5
million in monthly revenue and closed out that quarter reporting that the
company brought in $8.3 million dollars over the first five months since
launching its health and wellness products on December 13, 2017.
In 2017, worldwide direct selling brought in $189.6 billion
in estimated retail sales, which was a 1.6 percent increase over 2016 and
marked a CAGR of 3.7 percent during the three preceding years, according to
Direct Selling News (http://ibn.fm/TUR6i).
According to the report, markets in 24 country reached sales
of more than $1 billion in 2017, with Ecuador becoming the newest addition.
Similar emerging markets are capturing an increasing share of total world sales
from more technologically advanced markets, but the United States and China
remain the top two countries ranked for market size. China’s three-year CAGR is
seven percent, continually outpacing growth in the United States and giving it
the potential to become the largest direct selling market in the world in the
near future, justifying Sharing Services’ reach into the Asian region.
For more information, visit the company’s website at www.SharingServicesInc.com
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