Direct-to-consumer custom and branded jewelry company Reign Sapphire Corp. (OTCQB: RGNP) this morning provided an update on one of its four core business units, as well as the performance of its revamped marketing strategy and its expectations for 2018. Per the update, the company is optimistic about the potential of its recently launched ION Collection by Jen Selter, which is targeting the growing athleisure jewelry market. In addition to garnering notable pre-sale interest in the line, Reign recently announced an agreement with StarShop, a pioneering celebrity-driven mobile commerce application, to promote its ION Collection by Jen Selter and potentially expand sales. In early 2018, Reign has focused primarily on integrating its individual brands into its centralized operations in an effort to achieve scale and facilitate greater return on investment. This refined strategy has seen Reign’s revenues and gross margins continue to improve year-over-year, and its social media following has rapidly expanded to include more than 200,000 followers across Facebook and Instagram.
To view the full press release, visit http://ibn.fm/BWMwU
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About Reign Sapphire Corp.
Reign Brands operates through four key divisions: Reign Sapphires, which offers ethically produced, millennial-targeted sapphire jewelry; Coordinates Collection, a provider of custom jewelry inscribed with location coordinates to commemorate life’s special moments; and Le Bloc, which offers classic customized jewelry and the athleisure jewelry brand, ION Collection by Jen Selter. The company’s portfolio also includes Reign Ventures, a joint-venture platform for investment and development of jewelry technology related products; and Reign Blockchain to authenticate sapphires as conflict-free. Entries on the digital record can include attributes for each sapphire including the color, carat and certificate number. For more information, visit the company’s website at www.ReignSC.com
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