Direct-to-consumer custom and branded jewelry company Reign Sapphire Corp. (OTCQB: RGNP) shares are up over 15% after the company this morning said it has signed an agreement with StarShop to promote ION Collection by Jen Selter. StarShop is a pioneering celebrity-driven mobile commerce app launched through a collaboration between Sprint® and its Pinsight Media+® subsidiary. Per the terms of the marketing agreement, Reign will collaborate with StarShop to promote the ION Collection to a target audience of millennial and Instagram-savvy consumers. “We are delighted to partner with StarShop in marketing ION Collection by Jen Selter. This partnership significantly expands our reach and enables us to raise brand visibility while leveraging our expertise to promote Jen Selter and her brand to new audiences,” Reign Sapphire CEO Joseph Segelman stated in the news release.
To view the full press release, visit http://ibn.fm/o4et6
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About Reign Sapphire Corp.
Reign Brands operates through four key divisions: Reign Sapphires, which offers ethically produced, millennial-targeted sapphire jewelry; Coordinates Collection, a provider of custom jewelry inscribed with location coordinates to commemorate life’s special moments; and Le Bloc, which offers classic customized jewelry and the athleisure jewelry brand, ION Collection by Jen Selter. The company’s portfolio also includes Reign Ventures, a joint-venture platform for investment and development of jewelry technology related products; and Reign Blockchain to authenticate sapphires as conflict-free. Entries on the digital record can include attributes for each sapphire including the color, carat and certificate number. For more information, visit the company’s website at www.ReignSC.com
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