- Humans are biologically hardwired to crave high-calorie foods at night. Those high-sugar, high-fat options are understood to be unhealthy, and they can also directly impair sleep quality
- NGTF provides sleep-friendly options for nighttime snacking, with snacks formulated by sleep and nutrition experts specifically for snacking in the hours before bed
- Nightfood cookies contain prebiotic fiber for gut health, inositol for anxiety reduction and improved sleep, gluten-free oat flour for easy digestion, and vitamin B6 for melatonin synthesis, mood and sleep regulation
- Other key ingredients include allulose and monk fruit for great taste without blood sugar spikes plus slow-digesting micellar casein protein for satiety and blood sugar support
Humans are biologically hardwired to crave high-calorie, sweet, and high-fat foods in the evening. At night, appetite peaks, cravings spike, and willpower drops.
This perfect storm results in over 90% of Americans snacking regularly at night, with the average adult snacking before bed 3.9 nights per week.
The result is over one billion snacks consumed in the US before bed every single week, with an estimated consumer spend of over $60 billion annually.
These hardwired cravings are an outdated survival mechanism to store fuel before the long nighttime fast and uncertainties of the coming day to ensure survival. So, it makes sense that the most popular nighttime snacks are the most calorie dense: cookies, chips, candy, and ice cream. Unfortunately, these are not only generally unhealthy, but they can directly disrupt and impair sleep quality.
Nightfood Holdings (OTCQB: NGTF) provides sleep-friendly choices through products developed by sleep and nutrition experts, specifically formulated for nighttime cravings and the nighttime snack occasion. Formulated with better sleep-in mind, Nightfood is revolutionizing how people snack at night, allowing them to satisfy their cravings while minimizing guilt and nutritionally supporting better sleep.
NGTF’s cookies contain prebiotic fiber, which supports gut health by nourishing beneficial gut bacteria, leading to improved digestion and immune function. Inositol, another key ingredient, has been linked to reduced anxiety and improved sleep quality, helping consumers unwind before bed. Gluten-free oat flour is higher in melatonin and tryptophan than traditional flours and is lower glycemic. Vitamin B6 plays a crucial role in serotonin and melatonin production, essential neurotransmitters involved in regulating mood and sleep-wake cycles.
Other key ingredients include Allulose and monk fruit – natural sweeteners that deliver great taste without causing blood sugar spikes that can kill sleep quality. The cookies also contain slow-digesting micellar casein protein that provides a sustained release of amino acids to support muscle repair and satiety throughout the night.
The company recently reported early signs of success in their recent launch of direct-to-consumer sales of Nightfood sleep-friendly cookies, announcing over $50,000 in unaudited net revenue during the 30 days from April 21 through May 20, 2024.
Nightfood Holdings is pioneering a new category of “sleep-friendly nighttime snacking,” which Management believes has the potential to reach billions of dollars in consumer spend.
For more information, visit the company’s website at https://nightfood.com/.
NOTE TO INVESTORS: The latest news and updates relating to NGTF are available in the company’s newsroom at http://ibn.fm/NGTF
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