In October 2018, Canada became the first developed country to legalize recreational cannabis for adult use (https://ibn.fm/xofpU). Aimed at curbing the illicit trade of the drug and launching a new source of economic growth, this move is playing a significant role in the economy. For instance, Deloitte’s study, which considered the direct, indirect, and induced economic activities, estimated that the industry had contributed US$43.5 billion to Canada’s economy between legalization and 2021 (https://ibn.fm/QdHpz).
And as the country counts down to the fifth anniversary this October, the figure is expected to be higher, making the upcoming Lift Toronto 2023 Cannabis Conference & Expo the perfect setting to take stock of the progress so far, as well as find ways to draw even more value while pushing the industry forward. The event will be held at the expansive Metro Toronto Convention Centre from June 1-3, 2023 (https://ibn.fm/SY7V3).
The organizer, Lift Events & Experiences, has curated Lift Toronto 2023 to lift the cannabis industry and community from day one. The event will kick off with the Lift Cannabis Business Conference (“LCBC”), a strategy-focused, advocacy-oriented business and community leadership forum. The LCBC will focus on conversations that drive the industry’s momentum forward, as well as help players overcome systemic challenges and advance innovative business and regulatory solutions that will generate meaningful change and sustainable growth in Canada’s cannabis industry.
The conversations will be spearheaded by an outstanding roster of speakers who will share insights during planned keynote presentations and panel discussions, with each session “carefully curated to energize, inspire, educate, and motivate all our audiences from across the entire cannabis community,” according to Barry Smith, Canadian Content Director at Lift Events & Experiences (https://ibn.fm/5e6b9).
The keynote presentation delivered by David Lobo, President & CEO, Ontario Cannabis Store, will look at the entirety of Canada’s cannabis industry, providing a review and updates on its priorities and progress. Next, the CEOs Perspective, will feature Niel Marotta, CEO & Founder, INDIVA; David Schwede, CEO, Heritage Cannabis; Marcie Kiziak, CEO, Nova Cannabis; and John Fowler, CEO, Muskoka Grown & Dank Craft, sharing insights based on their perspectives as leaders in the space. Specifically, they will discuss consumers’ wants, competitive strategy, growing moratoriums and market restraints, and building cannabis brands.
And what about the international markets? The conference agenda will unpack that topic with a dedicated international review session. Other themes and topics on the agenda include business funding; extracts, concentrates, and processing; cannabis marketing; and cannabis retailing (https://ibn.fm/UqccW).
The second and third day, June 2 & 3, are expo days geared toward enabling hundreds of exhibiting companies, drawn from across the entire cannabis ecosystem, to interact with consumers as well as growers, licensed producers, retailers, budtenders, brands, and investors. Plus, the expo days will provide excellent networking opportunities, with designated networking areas, both indoors and outdoors. Attendees can also expect Lift’s signature surprises and uplifting moments, live music, and cameo appearances, culminating in an official after party on the evening of Saturday, June 3.
For more information and to purchase your ticket, visit https://ibn.fm/SY7V3.
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