- Coyuchi, the gold standard in sustainable luxury home goods, has not only pushed the sustainability conversation forward but also lived it in all of its operations
- Its unique market positioning has seen its net income grow by 26% YOY between 2020 and 2021, with a return customer rate of 35% over 24 months
- The company’s management is optimistic that 2023 will be a great year, with the foundations laid so far playing a pivotal role in its growth. One of the critical areas to be explored will be partnerships with retailers
- Coyuchi’s commitment to sustainability and circular design will also continue to play a role in the company’s growth in 2023. Its management is confident that its current positioning will take advantage of the growth within the global organic cotton market, allowing Coyuchi to stamp its position and continue playing a key role in its space
Coyuchi, the gold standard in sustainable luxury home goods, is entering a new phase of growth in the wake of the increasing consideration of and investment in sustainability at scale. As a company that has built its brand around offering sustainably-produced luxury organic bedding, sheets, towels, apparel, and other home goods for the environmentally conscious home, Coyuchi has not only pushed the sustainability conversation forward but also lived it through its operations.
The company’s unique market positioning has seen its net income grow by 26% year-over-year (“YOY”) between 2020 and 2021, with a return customer rate of 35% over 24 months (https://ibn.fm/OjG77). According to its management, this was contributed mainly by the company’s commitment to sustainability, being vocal about it, and actively bringing its products closer to the consumers, as evidenced by the opening of the second retail location in Palo Alto, California (https://ibn.fm/SCTES).
Circular design has also informed and shaped Coyuchi’s commitment to sustainability. As the first home textiles brand to launch a resale business in 2017, the company has come to use post-consumer waste, which is recycled into new cotton yarns for the new product. This is further accentuated by the company’s transparent approach to its operations, going beyond declaring the company’s day-to-day activities to tracing fibers to organic farms, an integral step when developing and marketing new products.
Coyuchi’s management is optimistic that 2023 will be a great year for the company. It is confident that the foundations laid down so far will contribute to the company’s growth, with one of the key areas to be explored being partnerships with retailers.
“We’re really interested in partnerships with other retailers,” noted Mockus.
“70% of bedding purchases are made through department stores. We’re an online business, and we want to show up with other retailers,” she added.
The company’s commitment to sustainability will also play an integral role in this growth, particularly with the company having pledged itself to achieve net zero emissions by 2025 and net positive emissions by 2030. With the global organic cotton market estimated to reach $6.7 billion by 2028, up from $518.7 million in 2020, Coyuchi’s management is confident that the company is well positioned to take advantage of this growth, and be an instrumental player in its space as time progresses (https://ibn.fm/SM0Hj).
For more information, visit the company’s website at www.Coyuchi.com.
NOTE TO INVESTORS: The latest news and updates relating to Coyuchi are available in the company’s newsroom at https://ibn.fm/COYU
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