- Direct-sales environment is evolving as younger generations explore opportunity
- Changing consumer behaviors, a tough regulatory environment and lingering supply chain struggles are industry challenges
- SHRG’s primary growth strategy is built on focused innovation and creativity positioned to capture profitable market share
The beginning of a new year is an ideal time to reflect on what the direct-sales industry may look like this year, and companies such as Sharing Services Global (OTCQB: SHRG) are likely to benefit as the space appears set to see significant growth.
“To say direct selling is in a time of transition would be an understatement,” said a recent Direct Selling News article (https://ibn.fm/peKaf). “The environment is evolving as younger generations explore the opportunity. And the post-pandemic trends of quiet quitting and the desire for more workplace flexibility continue to shape where, how and why people of all ages choose to earn a living. Everyone working in the industry is aware of the decisions, pivots and pain points we have ahead of us as executives, as companies and as a channel.”
The article explained that Direct Selling News reached out to 75 C-level executives representing a combined $43 billion in revenue to gather feedback regarding the challenges and opportunities facing the channel. “The topics most often mentioned should come as no surprise,” the article observed. “Concerns like changing consumer behaviors and a tough regulatory environment as well as lingering supply chain struggles, Amazon and eCommerce strategies and field fatigue were mentioned often. Mergers, acquisitions and consolidations also continue to be a popular topic of conversation.”
Staying on top of the trends and looking for solutions to the challenges in the direct-selling space is a priorty for Sharing Services, a company dedicated to building shareholder value by developing or acquiring businesses, products and technologies in the direct-selling industry as well as other industries that augment its product and services portfolio, business competencies, and geographic reach (https://ibn.fm/qwyNK).
“Our primary growth strategy is built on focused innovation and creativity positioned to capture profitable market share of diverse business models,” the company website declares. The company operates with a mission designed to “increase shareholder value by adhering to standards of excellence that optimize the value of the people involved, supply chain, and channel of distribution, achieving optimal customer satisfaction through every subsidiary and partnership interest.”
SHRG currently has some form of controlling interest in My Travel Ventures(TM), which makes it easy to plan, book and save on travel adventures near and far; MojiLife, which offers a flagship product to scent homes and vehicles that features the latest in innovative technology and design (https://ibn.fm/mSu9d); and the Happy Co., which offers functional beverages, capsules, patches, and creams that elevate mood, boost energy, reduce stress, enhance sleep, increase muscles, minimize fat, tighten skin, and make users look, feel and perform like a younger person (https://ibn.fm/XyAbN).
The company’s combined platform currently leverages the capabilities and expertise of various companies that market and sell products direct to the consumer through independent contractors.
For more information, visit the company’s websites at www.SHRGInc.com, www.MyTravelventures.com and www.TheHappyCo.com.
NOTE TO INVESTORS: The latest news and updates relating to SHRG are available in the company’s newsroom at http://ibn.fm/SHRG
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