- Cepton has opened a new dedicated automotive office in Metro Detroit – a clear sign of its growing relationship with General Motors and the American auto industry
- Company solidifies itself as a key player in lidar; Metro Detroit office serves as automotive hub providing local support to OEM and Tier 1 partners
- Cepton boasts collaboration with Ford, expands its ongoing partnership with Koito Manufacturing, a leading tier-1 automotive lighting supplier, and remains engaged with the top 10 global automakers
“I’m incredibly proud that our Silicon Valley company, Cepton, has earned Detroit’s trust,” said Dr. Jun Pei, Cepton (NASDAQ: CPTN) Co-Founder and CEO, following an announcement that this leader in high-performance MMT(R) lidar solutions opened a newly renovated office in Metro Detroit (Troy, MI) (https://ibn.fm/mm3WC). The 4,800-square-foot office will house the company’s key business functions such as product and program management, business development, application engineering, sales, and corporate marketing.
Although Cepton has had a presence in Detroit since its inception in 2016, it wasn’t until the company secured the industry’s largest ADAS lidar series production award with General Motors in 2019 that it began renovating and expanding the office. To accommodate the team’s rapid growth following this key achievement, Cepton relocated its previous office in the Detroit area to Troy so it can continue to forge close relationships with automakers centered around this heart of the US auto industry (https://ibn.fm/UxCFZ).
A strong team close to automotive OEMs and tier 1s is essential for the company. In the words of Brunno Moretti, Cepton’s Vice President of Product and head of the Detroit office, making lidar an integral ‘auto part’ in every passenger car cannot be achieved without close collaboration with the company’s automotive customers. “Having a strong presence in Detroit not only enables us to keep up with the latest trend in the industry but also makes us part of that trend – we are here to demonstrate how lidar is essential to the future of mobility, with our product experts driving informative communications and our application engineers working in the field,” he said.
In a bid to deepen its relationships and engagements with leading automotive OEMs, Cepton developed a seasoned team in its Troy office and continues to recruit talent in both Detroit and Silicon Valley. Cepton currently has around twenty openings across key business segments, including hardware and software engineering, program management, application, safety, quality, and reliability. “The Detroit office will serve as the automotive hub for Cepton, and we expect the team to grow to ensure we provide local support to our OEM and Tier 1 partners,” Brunno Moretti added.
As a provider of state-of-the-art lidar-based solutions with the mission to become one of the most prominent international players in the lidar space, Cepton has built what seems to be a truly global footprint. In addition to the San Jose, Calif., headquarters and the newly opened Troy operations, the company runs offices across the globe – from Germany and Canada to Japan, India, and China.
Cepton appears to be successful in forging strong business ties with the auto industry’s key players. In addition to General Motors, the company also boasts an ongoing collaboration with Ford and engagements with the other top 10 automakers across the globe, as well as a five-year partnership with Koito, a leading automotive lighting tier-1 supplier. The company recently announced its intent to expand its existing collaboration with Koito to include certain future Cepton long-range and near-range lidar products. The expanded partnership is intended to also include joint go-to-market activities with select automotive customers, initially targeting Japanese automotive OEMs (https://ibn.fm/OQrMO). “Our expanded footprint will help us reach our goal of making lidar a standard safety feature in the cars of today and the key component in the autonomous vehicles of the future,” concluded Dr. Jun Pei, revealing the company’s aggressive business aspirations.
For more information, visit the company’s website at www.Cepton.com.
NOTE TO INVESTORS: The latest news and updates relating to CPTN are available in the company’s newsroom at https://ibn.fm/CPTN
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