- The partnership will see the rebranding of XMarket brick-and-mortar stores in Venice, and Hillcrest, California, under the BESTIES brand
- PlantX is confident that its partnership with BESTIES will accelerate the already significant growth for PlantX
- In the first month of the rebrand, PlantX posted a 30% growth in sales revenue
Over the past year, PlantX Life (CSE: VEGA) (Frankfurt: WNT1) (OTCQB: PLTXF) has embarked on an aggressive expansion campaign to strengthen its retail footprint and bring its products and services closer to consumers. This has seen the opening of various XMarket brick-and-mortar stores in strategic locations, the launch of shop-in-shops within Hudson’s Bay locations, and the acquisition of key brands in the vegan space.
In a move that seeks to strengthen its presence in this industry further, PlantX has just announced its retail partnership with BESTIES Vegan Paradise. BESTIES is a leading enterprise in the plant-based space, providing a platform for independent, vegan businesses to contribute to expanding the vegan community (https://ibn.fm/yX9aU).
Launched in 2019 by Asia Phoenix and Matt Fontana, BESTIES has grown into one of the key movers in the plant-based space. Through its innovation and its push to enable a plant-based lifestyle among consumers, it has been awarded “Best Grocery Store” in the VegNews Veggie Awards for two consecutive years. PlantX is confident that this partnership will further both companies’ goals to propel plant-based accessibility for all.
“Both PlantX and I, personally, are committed to the values and ethics that Asia, Matt, and the BESTIES brand have come to epitomize in the vegan community,” noted Sean Dollinger, the Founder of PlantX.
“This partnership will no doubt accelerate the already massive growth for PlantX as we confirm our commitment to those values and cement our place as a leader in the ethical vegan marketplace,” he added.
This collaboration with BESTIES has seen PlantX begin redesigning and rebranding its XMarket brick-and-mortar stores in Venice, California, and Hillcrest, California, under the BESTIES brand. In addition, these locations will stock BESTIES branded products such as vegan soft serve. They will also allow orders placed on its e-commerce stores, with same-day deliveries across Los Angeles and San Diego.
“We are very thankful to be working so closely with the founders of BESTIES, Matt Fontana and Asia Phoenix, who recognize PlantX as a leader in the vegan space,” said Lorne Rapkin, the Chief Executive officer (“CEO”) of PlantX.
“With the knowledge that they too, are industry leaders and want to join forces to roll out their brand with our support is very powerful,” he added.
Following this partnership, PlantX has reported an additional 30% in sales revenue for the first month since the Venice location was rebranded to reflect the BESTIES model. In addition, the company’s management is confident that sales will continue increasing, having tapped into a more recognized brand in the plant-based space.
For more information, visit the company’s websites at www.PlantX.com, www.PlantX.ca, and https://investor.plantx.com/ and view PlantX for Plant-Based Investors.
NOTE TO INVESTORS: The latest news and updates relating to PLTXF are available in the company’s newsroom at https://ibn.fm/PLTXF
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