- BevCanna expanding distribution of TRACE mineral-rich beverages, supplements into U.S. through new distribution agreement with Benefit Brand Management
- TRACE products feature proprietary plant-based mineral-rich formula sourced from British Columbia’s Rocky Mountains
- Company announced approximated forecasts of $2.4 million revenue, $0.63 million gross profit, based on annual minimum order quantities, committed order queue, and does not include contracts that are yet to be finalized or under negotiation.
BevCanna Enterprises (CSE: BEV) (OTCQB: BVNNF) (FSE: 7BC) is a diversified health & wellness beverage and natural products company focused on developing and manufacturing a range of plant-based and cannabinoid beverages and supplements for both in-house brands and white-label clients. The company recently announced expanded distribution of their TRACE products into the United States through a new agreement with leading wholesaler Benefit Brand Management (https://ibn.fm/JrWT1) along with forecasts of $2.4 million in revenue and $0.63 million in gross based on annual minimum order quantities and its committed white-label beverage order queue (https://ibn.fm/B8Mx2).
BevCanna creates, manufactures, and globally distributes iconic beverages that resonate with a health-conscious and well-informed demographic. Sourced from deep within the Rocky Mountains of interior British Columbia, the company’s TRACE line of beverages and nutraceuticals are formulated with a proprietary plant-based formula rich in iron, magnesium, calcium and potassium, designed to appeal to consumers seeking mineral supplementation as a result of mineral deficiencies in the modern food supply.
As part of its expansion strategy, the company recently finalized an agreement with leading North American brand and sales management firm Benefit Holdings LLC, dba Benefit Brand Management, to distribute the TRACE line of products in the United States. Starting with health-conscious consumers in New York, Chicago and California, the company has plans to expand its footprint to a growing range of retailers spanning independent specialty retailers to national big-box outlets.
“With demand for wellness-focused beverages rapidly increasing among U.S. consumers, this is the ideal time to introduce the TRACE brand to a whole new demographic,” said BevCanna President Melise Panetta. “We’re very excited to work with Benefit on launching the brand, capitalizing on their extensive network and detailed knowledge of the natural products retail landscape in the U.S.”
BevCanna also announced forecasts of approximately $2.4 million in revenue and $0.63 million in gross profit for the rolling 12 months starting in July 2021. The company based these figures on annual minimum order quantities for both its Canadian cannabis and Naturo Group white-label beverage operations, including any orders in the company’s queue, less any unfinalized contracts or agreements under negotiation.
“We’re thrilled with the progress that we’ve made in securing commitments for both our cannabis-infused and traditional beverage white-label operations,” said Panetta. “There has been strong demand for both operations, and we’re ramping up commercial production for signed clients, with more active customer discussions underway. We’re ready and eager to start production within the month and expect to see products on shelves for the summer season.”
Based in British Columbia, BevCanna owns a pristine alkaline spring water aquifer and a world-class HACCP-certified 40,000-square-foot manufacturing facility with an annual 210-million bottling capacity. The company’s extensive retail network spans 3,000+ points of distribution throughout North America. These include its market-leading TRACE brand, its Pure Therapy natural health and wellness e-commerce platform, its fully licensed Canadian cannabis manufacturing and distribution network, and a partnership with Keef Brands, the #1 cannabis beverage company in the United States.
For more information, visit the company’s website at www.BevCanna.com.
NOTE TO INVESTORS: The latest news and updates relating to BVNNF are available in the company’s newsroom at http://ibn.fm/BVNNF
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