- The future is a monetized combination of Esports communities, sports betting players familiar with both mediums
- As Mobius expands, company continues to speak local while acting global
- Company focused on being one of first online gaming companies to take over a land-based casino
Mobius Interactive, an online gaming operator launched in September 2020, has seen rapid success in the industry. In a recent interview with G&M News, co-founder and vice president of marketing Nicholas de Freitas attributes this to its three successful brands and the company’s ability to launch innovative programs (https://ibn.fm/uLD9q).
In the interview, de Freitas shared his vision for Mobius “to be one of the first online gaming companies to take over a land-based casino.” It’s a lofty goal, but de Freitas is a visionary who sees the future as a monetized combination of Esports communities and sports-betting players familiar with both mediums. He has always been a proponent of combining the digital and the traditional markets.
Gaming industry professionals are connected, regardless of geography, de Freitas believes. Even though de Freitas is from South Africa, he has worked with people around the world, relying on his impressive network of acquaintances and former colleagues in various regions to gain introductions to media companies and affiliates interested in becoming partners with Mobius. As the company expands, it continues to create a universal offering localized to the region being served. The goal is to speak locally while acting globally.
“Globally, our offer across the board is to deliver the best loyalty program, coupled with real-time gamification that drives interactivity between us and our player base, underpinned with superb customer service,” said de Freitas. “This universal offering allows us to localize our content in all the regions we are currently in and expanding into this year.”
Mobius addresses customer service in real time through a loyalty and CRM program. Information is constantly sent to players through SMS, push notifications, emails and customer support based on individual’s activity. The player journey is optimized and is awaiting the upgrade of Mobius’ gamification program, soon to be integrated with the loyalty and CRM program.
The online gaming industry is growing and seeing unprecedented numbers. While many businesses were negatively impacted during the COVID-19 pandemic, online gaming thrived. This means while some land-based casinos that relied heavily on foot traffic were closing their doors, new consumers were rushing to online platforms.
The game has changed. If de Freitas’ predictions hold true, 2021 will see the sector’s first-ever reverse acquisition of an online company buying up a traditional land-based space. “My vision for Mobius Interactive,” said de Freitas, is to be one of the first online gaming companies to take over a land-based casino. We managed to set up an online gaming company in the middle of the pandemic and launch three diverse brands within three months, which has to be a record in the gaming industry. This is not an idle wish but a distinct possibility to grow business!”
For more information, visit the company’s website at www.MobiusInteractive.Ltd.
NOTE TO INVESTORS: The latest news and updates relating to Mobius are available in the company’s newsroom at http://ibn.fm/Mobius
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