Nightfood Holdings (OTCQB: NGTF), the award-winning ice
cream company addressing America’s $50 billion-dollar nighttime snacking
problem, today announced its entry into an agreement with News America
Marketing for Nightfood’s first-ever in-store promotional activities in several
Nightfood supermarket chains. News America Marketing provides comprehensive
in-store marketing media options in over 60,000 stores throughout the U.S. and
Canada. Nightfood’s first in-store initiative with News America will see the
installation of coupon machines in approximately 700 of Nightfood’s high-volume
supermarket partners beginning in the first half of 2020. “These coupon
machines are extremely cost effective, and we’re expecting this campaign to be
very impactful,” Nightfood CEO Sean Folkson said in the news release. “In the
crowded ice cream section, where product is literally merchandised behind
closed doors, being able to break out from behind the door and into the vision
of the consumer can play an important role in driving trial and winning new
customers.”
To view the full press release, visit http://ibn.fm/p47F6
About Nightfood Holdings
Nightfood Holdings, Inc. (OTC: NGTF), owns Nightfood, Inc.
and MJ Munchies, Inc. After manufacturing their first pint in early 2019,
Nightfood secured ice cream distribution in multiple Top-10 supermarket chains
in the United States, with concentrations in the Carolinas, Mid-Atlantic, the
upper Midwest, and New England. Management has also begun to focus on
distribution of Nightfood sleep-friendly ice cream in hotels across the United
States, and is currently available in certain locations of chains such as
Fairfield Inn & Suites (Marriott), Hilton Garden Inn (Hilton), Staybridge
Suites (InterContinental Hotels Group), and Residence Inn (Marriott). On Feb 8,
2019, it was announced that Nightfood ice cream won the 2019 Product of the
Year award in the ice cream category in a Kantar survey of over 40,000
consumers. On June 26, 2019, Nightfood was named Best New Ice Cream in the
2019 World Dairy Innovation Awards. Over 80% of Americans snack regularly at
night, resulting in an estimated 700M+ nighttime snack occasions weekly, and an
annual spend on night snacks of over $50 billion dollars, the majority of it on
options that are understood to be both unhealthy, and disruptive to sleep
quality. Scientific research indicates these unhealthy nighttime cravings are
driven by human biology. Willpower is also weakest at night, contributing
to unhealthy night snacking behavior, and the majority of night snackers report
feeling both guilty and out-of-control when it comes to their nighttime
snacking. Because unhealthy night snacking is biologically driven, and not a
trend or a fad, management believes the category of nighttime-specific nutrition,
which Nightfood is pioneering, will be a billion-dollar category. MJ Munchies,
Inc. was formed in 2018 as a wholly owned subsidiary of Nightfood Holdings,
Inc. to capitalize on legally compliant opportunities in the CBD and marijuana
edibles and related spaces. The Company is seeking licensing
opportunities to market such products under the brand name “Half-Baked”, for
which they’ve successfully secured trademark rights. For more information,
visit www.Nightfood.com.
NOTE TO INVESTORS: The latest news and updates
relating to NGTF are available in the company’s newsroom at http://ibn.fm/NGTF
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