- PLUS
plans to build on legacy of success as it expects to announce two new
product offerings in Q1 2020
- Company
has best-selling cannabis products in California
- New
products to launch wellness/relief and “get high/have fun” product
categories
With the best-selling cannabis product in California among
its powerful product lineup, Plus Products Inc. (CSE: PLUS) (OTCQX: PLPRF) is
looking to build on its legacy of success as it plans to grow its product
portfolio this year. Bolstered by the success garnered in 2019, PLUS plans on
releasing two new cannabis product offerings in Q1 2020.
“PLUS is expanding its brand portfolio to target consumers
outside of its core demographic,” the company recently stated in a corporate
presentation (http://ibn.fm/jZPnw),
noting that its primary vision was to become the world’s strongest cannabis
brand portfolio. The company’s strategic approach to turning that vision into
reality includes key main objectives.
PLUS has reached its first objective – develop a winning
strategy in California – with impressive success. In less than two years of
recreational legalization, two of the company’s cannabis gummy products have
become top products. According to BDS Analytics, a cannabis-industry market and
consumer research company, PLUS Uplift sour watermelon was the best-selling
cannabis product in California in 2019 and PLUS was the largest infused gummy
brand over that time period.
A remaining objective in PLUS’s strategy to become the
world’s strongest cannabis brand portfolio is growing a national presence
through new markets, new products and new brands. The company made progress on
this initiative when it followed up its initial product offering with two more
product lines in summer 2019: PLUS mints and a second line of PLUS gummies.
Designed for cannabis consumers taking their first step into
edibles, PLUS’s mints contain a low dose of THC and take advantage of
sublingual uptake, allowing for quicker onset. The second line of gummies were
in response to consumer and retailer demand, and included three new flavors:
PLUS Balance cucumber-lime, PLUS Uplift tangerine and PLUS Unwind concord
grape.
The launch of the two new offerings expected for Q1 2020 is
the next strategic step in PLUS’s carefully executed plan to grow its product
portfolio. The new products will launch new categories: wellness/relief and
what PLUS calls “get high/have fun.”
Plus Products’ cannabis-infused edibles are now available in
more than 360 licensed retailers across the state of California, and the
company recently launched its products in Nevada, one of the nation’s most
promising cannabis markets. In addition, PLUS has unveiled a line of 100%
hemp-CBD-infused gummies, available on its website. The company’s mission is to
make cannabis safe and approachable, which begins with high-quality products
that deliver consistent consumer experiences.
For more information, visit the company’s website at www.PlusProducts.com
NOTE TO INVESTORS: The latest news and updates
relating to PLPRF are available in the company’s newsroom at http://ibn.fm/PLPRF
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