- Vocal’s
monthly Challenges offering Jerrick’s “most important product update”
according to management, allowing brands to reach their target customers,
interact with them authentically
- Vocal
creators incentivized to participate in Challenges by opportunities to win
prizes, experiences, collaborate with their favorite brands
In a mutually beneficial move for Vocal creators, brand
partners and the Vocal platform itself, Jerrick Media Holdings Inc. (OTC: JMDA) recently
released their latest revenue-generating feature, Challenges. Hosted on Vocal,
Jerrick’s proprietary long form publishing platform, Challenges were introduced
as themed story contests that inspire the creators and authentically engage
with Vocal’s creators through crowdsourced native content creation (http://ibn.fm/46r7A).
Based on the understanding that creating on a consistent
basis is not always easy, Challenges provides monthly themes – or prompts –
designed to spark Vocal community members on their creative quests and continue
the platform’s dynamic accrual of consumer content. Some Challenges will be in
partnership with brands and organizations that value community building and
rewarding creativity just like Vocal does. Jerrick is committed to maintaining
an ad-free platform for community members, so sponsoring Challenges allows
admirable brands to interact with the varied Vocal creator community in a
noninvasive way that adds value to both parties.
Jerrick recognizes that creativity comes in all shapes and
sizes – and there’s no right way to tell a story. Each Challenge is designed to
inspire unique and individual creativity, but because prizes are involved, some
judgment must be made. Challenge judging will be based on four criteria (http://ibn.fm/JnzIw):
- Creativity
and originality. Is the story memorable, original, relatable, or does
it otherwise stand out for any reason?
- Is it
funny? Is it moving? Is it inspiring? Is the creative content
invoking the emotional response the Challenge asks for?
- Writing
and storytelling skill. Is the story well written and engaging? Is it
aesthetically pleasing? Has the creator made good use of videos, music or
other media?
- Does
it fit the brief? How well does the submission address what the
Challenge outlined?
Challenge winners will be notified, and prizes differ based
on the Challenges. In reality, however, all those who enter will be rewarded
for their submissions because, just like everything creators publish on Vocal,
the platform pays creators for the engagement produced from the stories they
enter. That means that Challenge participants earn and collect tips from fans
on each story they create, regardless of whether they win any official prizes.
Vocal’s first-month Challenge themes include Mobile Moments,
a partner Challenge with a company called Moment that invites creators to share
a favorite smartphone photo along with the story behind it; Locals Only, a
Challenge encouraging creators to show off hidden spots in their hometowns; and
Behind the Beat, a music-focused contest exclusive to Vocal+ members that looks
at the songs that have changed creators’ lives. Complete information about the
Challenges can be found at http://ibn.fm/onEFg.
“Challenges are the most important product update introduced
into Vocal to date, allowing creators to connect with brands in an authentic,
non-interruptive way that builds brand love and affinity while simultaneously
giving creators more of what they love about Vocal–monetization and discovery,”
said Jerrick president and Vocal founder Justin Maury.
Challenges is just the latest innovation from Jerrick, and
yet another indication of the company’s impressive capacity to recognize what
the world of online creators and brands is looking for, meeting the need in an
innovative and valuable way. The new competition showcases the company’s unique
ability to leverage the power of its Vocal community of creators and host
unique content experiences that drive success and value for all parties
involved in its ecosystem: brands, creators, and audiences.
Jerrick Media Holdings is focused on the development of
digital communities, targeted marketing of branded digital content and
e-commerce opportunities. To accomplish these objectives, Jerrick envisions,
designs and builds modern technology companies that redefine how people
interact with technology. As the parent company of Vocal, Jerrick has
built and shipped products that have influenced millions of people worldwide.
For more information, visit the company’s website at https://Jerrick.media
NOTE TO INVESTORS: The latest news and updates
relating to JMDA are available in the company’s newsroom at http://ibn.fm/JMDA
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