- PLUS partnerships support the company’s launch of new CBD-infused gummies
- The company’s new gummies line contains no THC and offers three choices
- Plus Products exec said in a news release that its CBD line will allow the company to expand to “nearly all 50 states overnight”
Plus Products Inc. (CSE: PLUS) (OTCQX: PLPRF) has launched a 100 percent hemp, CBD-infused line of gummies that’s available in three flavors. The company also announced two new brand partnerships – one with philanthropist and celebrity singer/actor/producer John Legend and one with Casper Sleep Inc. – as it executes its mission of offering customers a ‘just-right’ balance in their lives (http://ibn.fm/p8Sb7).
The new line of CBD-infused gummies has three products: Balance (blueberry), Uplift (grapefruit) and Sleep (blackberry tea with melatonin). All three are available on the company’s newly launched website, www.PlusProducts.com.
To support the launch, PLUS has brand partnered with celebrity John Legend and Casper Sleep Inc. Legend will advocate on behalf of the line, while Casper Sleep will partner with PLUS to endorse the new CBD sleep gummies. “Like PLUS, we believe sleep is a key part of the wellness equation,” Neil Parikh, co-founder and chief strategy officer at Casper, stated in a news release (http://ibn.fm/s9ZyC). “Partnering with their team of experts to introduce CBD sleep gummies brings a new way to relax and rest to those who need it.”
While CBD-focused companies have flooded the market, superstar John Legend was specifically attracted to PLUS Products. “I have been a believer in the benefits of CBD for some time,” Legend added. “I was drawn to the PLUS team because they’re an innovative, family-run company, and they use science to deliver a consistent, high-quality product.” Legend also expressed his appreciation for the “high standard” PLUS has set in the industry.
“Giving the world a simple way to achieve balance has always been our mission, and the PLUS CBD line allows us to expand from California to nearly all 50 states overnight,” PLUS CEO Jake Heimark stated in a news release. “We are thrilled that John Legend and Casper have partnered with our team to support this exciting new initiative.”
Earlier this month, Heimark presented at the KCSA Cannabis Virtual Investor Conference. On-demand viewing of the September 12 presentation is available for the next 90 days. Analysts and investors are invited to view the presentation by registering on the event website (http://ibn.fm/ypWQw). Investors, advisors and analysts are also invited to download shareholder materials from the PLUS virtual trade booth for the next two weeks.
San Mateo, California-based PLUS is a cannabis-infused, branded-products manufacturer selling to regulated medicinal and adult-use recreational markets. The company is focused on building the largest cannabis brand by growing organically and through acquisitions.
For more information, visit the company’s website at www.PlusProducts.com
NOTE TO INVESTORS: The latest news and updates relating to PLPRF are available in the company’s newsroom at http://ibn.fm/PLPRF
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