- Company
plans to enter the cannabis edible and beverage markets
- CVGR
recently entered into a partnership with a leading Jamaican Blue Mountain
coffee company
- Company
has appointed an alcohol beverage industry veteran as its new CEO
Focused on seed-to-retail, City View Green Holdings Inc. (CSE: CVGR) is a
vertically integrated cannabis company whose primary objective is to diversify,
with an aim of assessing and potentially acquiring targets in the cannabis
industry. Once the company has acquired its Cannabis Act license, its plans
include the production of high-quality edible products, distillates and
water-soluble products for domestic and international CBD-infused beverage
markets. The company will incorporate growing, extraction, production and
retail operations at its 40,000-square-foot facility in Brantford, Ontario.
City View Green has entered into a partnership with Blue
Bean Coffee Ltd., a global representative of the leading Jamaican Blue Mountain
coffee farms (http://ibn.fm/hQcvN).
Coffee has the potential to play a large role in the edible and consumable
cannabis space, and CVGR wanted to partner with Blue Bean Coffee because of the
company’s focus on delivering the finest tasting and highest quality coffee
products possible.
Five coffee farms with boutique roasting capability make up
the network of Blue Bean Coffee’s suppliers, which are nestled in the highest
elevations of the Blue Mountains. Only the finest handpicked beans are
selected, ensuring that each cup delivers the highest quality of aroma and
taste. The goal is to develop and provide the highest-quality and best-tasting
THC- and/or CBD-infused coffee in the industry.
In addition to this partnership, CVGR is assembling a highly
qualified management team with extensive contacts that will set the company
apart from the competition. CVGR’s new CEO, Ian MacDonald, brings with him
proven leadership in the international alcohol beverage industry. MacDonald has
repeatedly transformed companies in the alcohol beverage space into
award-winning, industry-leading organizations.
MacDonald did not come to City View Green lightly. Before
making the move, he spent time with the organization to ensure that it was
equipped to deliver the type of success toward which he works. Only after
meeting the CVGR team, vetting the business model and assessing the company’s
ability to differentiate itself from the competition did MacDonald agree to
join the team.
“City View Green has arguably the best team in the
business,” MacDonald said in a news release when asked what sets the company
apart in the cannabis industry. “Our master grower is a former founder of Weed
MD, our extraction specialist is one of the most experienced extraction
professionals in North America, our QA person has actual cannabis experience,
which is rare in a market that is still in its infancy. It’s the team that will
set us apart from everyone else.”
Rob Fia, who has led the company from concept to
realization, will step down as CEO of CVGR and will be appointed president,
working alongside MacDonald to take the company to the next level (http://ibn.fm/S5OiE).
For more information, visit the company’s website at www.CityViewGreen.ca
NOTE TO INVESTORS: The latest news and updates
relating to CVGR are available in the company’s newsroom at http://ibn.fm/CVGR
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