- Attracts
and grows customer base while generating leads from online data
collection, leading to an increase in sales
- Utilizes
the expertise of e-commerce and marketing professionals working with game
developers and software engineers
- Launched
in March 2018 as a free download on all major e-commerce platforms, plans
in place for new product launches now through February 2019
Traditional mass media channels are becoming less appealing
for companies to spend their marketing budgets on as audiences are daily
increasing their ability to optimize the content they see. Social media
platforms are constantly updating algorithms and changing the rules by which
businesses engage with customers. So where does this leave today’s
forward-thinking marketing team?
DeepMarkit Corp. (TSX.V: MKT) (OTCQB: MKTDF) is working to
help businesses engage consumers and other audiences with gamification.
Gamification combines game-like features with a non-game platform. Customizable
campaigns using branded games attract and grow customer bases, generate leads
from data collected through the game and, ultimately, leads to an increase in
sales.
The company is utilizing the expertise of e-commerce and
marketing professionals working with game developers and software engineers to
deliver a unique, game-based marketing platform for businesses. The power of
games lies not just in entertainment but as a tool for business. The DeepMarkit
team works to create innovative ways through which its clients can use games
for their business purposes. This can include customer leads, product
promotion, brand awareness or customer loyalty. The gamification process
provides an affordable way for DeepMarkit’s clients to stand out from the rest
of the crowd.
P&S Market Research (http://ibn.fm/hROFF) estimates that the global gamification
market will exceed $22 billion by 2022. This growth is in part due to an
exponential growth in smartphones and mobile devices, a growing passion for
gaming in developing regions and new opportunities like those offered by MKTDF
for companies to utilize gamification in their marketing strategies.
The company’s market is international, and its ambitions are
global. In June 2017, the company’s proprietary promotions platform “Gamify”
attracted a $1.5 million investment from Allstate Enterprise Consulting Ltd. in
Hong Kong. This investment gave Allstate a 10 percent stake in DeepMarkit and
an opportunity to bring the Gamify platform to the growing Asian gaming market
through Allstate’s network of over 15,000 agents.
Gamify was launched in March 2018 and is currently available
as a free download on all major e-commerce platforms, including Shopify, Big
Commerce and WooCommerce, as well as a plugin for WordPress. Plans are in the
works to upgrade the current version to a paid slide out app this month,
followed by a survey product launch by the end of the year. Next year, the role
out of an in-store product launch is scheduled for February 2019.
For more information, visit the company’s website at www.DeepMarkit.com
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