Phivida Holdings (CSE: VIDA) (OTCQX: PHVAF), a premium
functional food and beverage business, recently launched its “Oki” product line
of drinks and supplements featuring hemp extracts into the mainstream market.
An article discussing the company reads, “Phivida conducted extensive consumer
research before the Oki product launch, during which it was able to align the
product line with the ethos, habits and attitudes of its target market. The
research revealed that consumers of active hemp extracts prioritize healthy
lifestyles and seek out functional beverages. They are more likely to reject
drinks that contain large amounts of sugar and processed ingredients, and value
hemp extract for its positive effects on anxiety and its ability to boost
relaxation. … The research was paramount in advancing and validating Phivida’s
product design, according to Cornwell. Oki beverages are completely aligned
with the preferences of functional beverage consumers, as indicated by product
testing scores as high as 80 percent with a sample group of 1,200 individuals.”
To view the full article, visit http://ibn.fm/gRgZp
About Phivida Holdings Inc.
Phivida Holdings Inc. is headquartered in Vancouver, BC with
operations in San Diego CA. Phivida is a premium functional food and beverage
company focused on whole plant nutrition and natural ingredients that help best
maintain overall health and balance in the human body. The company infuses
organic active hemp extract into a variety of premium beverages and clinical
products for everyday health. Phivida embraces and celebrates a return to
organic, natural, plant-based foods and beverages, and a focus on holistic
health and wellness. The mission is to help reduce the world’s dependence on
pharmaceuticals and provide food and beverage choices that allow customers to
live a balanced healthy lifestyle. For more information, visit the company’s
website at www.Phivida.com
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