- Creating
branded games to attract new customers for clients
- Leveraging
the motivation of customers for reward and achievement to collect data and
convert leads
- Provides
cost effective pricing to meet the needs of various clients as they tap
into the power of gamification
DeepMarkit Inc. (TSX.V: MKT) (OTCQB: MKTDF) is creating
branded games that help attract new customers and thus sales, generating leads
through the capture of data. Through the use of gamification technology, the
company is helping businesses engage consumers and other audiences.
But what is gamification technology and how has DeepMarkit
tapped into this innovative marketing approach? Gamification is simply the
transformation of existing business models into new ways to enhance
relationships, engagement and loyalty amongst customers and employees. By
leveraging the motivations that exist in all of us for community, achievement
and reward, companies are able to engage consumers and drive growth. Through
its Gamify platform, DeepMarkit has harnessed the power of gamification to
convert leads into paying customers at multiple touch points in the sales
funnel while simultaneously collecting data for further follow up.
DeepMarkit provides cost effective pricing to fit the needs
and budgets of the businesses it serves. A free website display allows
companies to convert online visitors into email subscribers. The Gamify slide
out is available in three games and entices visitors to subscribe with instant
prizes. Businesses can choose from a selection of easily customizable gaming
apps featuring the company’s unique branding. These games, and carefully
crafted landing pages, allow for the collection of data and real-time analytics.
The audience is provided motivation through the chance to win, receive awards
and build positive associations.
Rather than using ads to engage, Gamify is grabbing the
attention of consumers with a platform with which they want to interact. Built
into the platform are various calls to action designed to trigger the consumer
to follow through. Increased sales occur through multiple touch points as
customers are provided with purchase incentive rewards.
The global gamification market was valued at approximately
$1.7 million in 2015 and is projected to reach more than $22 billion by
2022 (http://ibn.fm/3Rkgx).
Gamify offers clients the ability to reach this audience by providing platform
integrations, email marketing platforms and promotion distribution channels. A
free version of the Gamify slide out is available across multiple ecommerce
platforms and provides clients with the chance to experience the power of
gamification for themselves. Paid features are available for upgrades, bringing
more value to each client while promoting an increase in brand awareness and
conversion.
For more information, visit the company’s website at www.DeepMarkit.com
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