- Incentivized
gaming apps generate data and analytics that add new customers, stimulate
sales, build brand loyalty and offer retailers a better understanding of
their audiences
- Strategy
aims to convert unknown social media followers into identified email
subscribers through games and surveys, thereby establishing a platform
that drives revenue and branding
- 2018
goals include the debut of enhanced paid version of its Gamify slide out
app; company also plans an in-store product launch in February 2019
DeepMarkit Inc. (TSX.V: MKT) (OTCQB: MKTDF) utilizes the
marriage of game-like features to a non-game platform to develop gamification
marketing. The result is collection of consumer data from online games. The
application of real-time analytics is performed, and information is created for
retailers to better understand their customer audiences (http://ibn.fm/XPT3H). MKTDF’s
adaptable gamification app for online customers can be used on the Shopify,
Inc. platform (NYSE: SHOP) (http://ibn.fm/6jlFe).
MKTDF is focusing on this strategy in a gamification market
that’s projected to reach $22.9 billion by 2022, growing at a CAGR of 41.8
percent from 2014-2022, according to P&S Market Research (http://ibn.fm/J6blm). These are
online games for business purposes, the company says. The goals are leads,
product promotions, brand building and more sales.
MKTDF is planning a second half 2018 launch for its enhanced
Gamify paid slide out app from the current free version, available on multiple
e-commerce platforms. It is also readying the debut of its survey product by
year-end, as noted in the company’s June 2018 investor presentation (http://ibn.fm/VW3fQ). In
addition, it is planning an in-store product launch in February 2019.
MKTDF is a Canada-based technology company focused on the
monetization of gamification. It seeks, through incentivized gaming apps, to
convert visitors to loyal customers who confirm their identities as they
participate. Increasing the conversion rate by only one percent can double
revenue, MKTDF’s presentation says. MKTDF’s revenue comes from a three-tiered
pricing program per campaign.
The company’s proprietary technology platform is
patent-pending, and MKTDF says that it represents the only publicly-listed firm
focused on gamification. The company’s aim is to capture, through gamification,
the interest of individuals who wish to earn prizes and discounts through its
branded digital games. This results in the creation of loyal customers and
increased branding as visitors are converted. MKTDF offers investors the
opportunity to become involved in gamification as a monetized tool for
businesses to promote products, generate leads and drive sales.
Darold Parken, CEO and president of MKTDF, says in a
corporate investor video that the company’s markets are international and its
ambitions are global (http://ibn.fm/jOi2O).
The company believes that a growing passion in the Asia-Pacific region for
gaming is creating a major opportunity for global gamification growth. MKTDF
explains that China and India, together, are projected in a study by U.S. media
agency Zenith to have nearly two billion smartphone users in 2018.
For more information, visit the company’s website at www.DeepMarkit.com
About QualityStocks
QualityStocks is
committed to connecting subscribers with companies that have huge potential to
succeed in the short and long-term future. It is part of our mission statement
to help the investment community discover emerging companies that offer
excellent growth potential. We offer several ways for investors to learn more
about investing in these companies as well as find and evaluate them.
QualityStocks (QS)
Scottsdale, Arizona
www.QualityStocks.com
480.374.1336 Office
Editor@QualityStocks.com
Scottsdale, Arizona
www.QualityStocks.com
480.374.1336 Office
Editor@QualityStocks.com
Please see full terms of use and disclaimers on the
QualityStocks website applicable to all content provided by QS, wherever
published or re-republished: http://www.qualitystocks.net/disclaimer.php
No comments:
Post a Comment