Nexus Enterprise
Solutions operates as an intermediary between lead providers and the leading
national brands that purchase the data. The company kicked off year 2014 with a
strong letter from company CEO James Bayardelle, who detailed Nexus’ evolution
into a competitive player in the lead generation marketplace.
NexChange
Marketplace(SM) is the company’s platform designed to provide quality leads and
address the early challenges of the lucrative, highly competitive lead
generation industry.
“As the lead generation
industry matured, intermediaries were needed to police and verify the exchange
of data between lead sellers and buyers. Data quality across the industry had
dropped as unqualified lead providers sold marginal and even fraudulent data
and there were few mechanisms in place to validate this information for the
lead buyers. National carriers in industry verticals like auto insurance put
their foot down and today sellers must broker their lead data through
intermediaries such as Nexus to transact lead sales to the biggest clients,”
Bayardelle explained.
Nexus continues to
grow its client list of auto insurance carriers, providing them with
high-quality lead data. With success in this arena, Nexus is also moving into
the life insurance sector as part of its expansion plans for 2014.
“Our confidence in
our ability to continue producing a significant annual growth rate over the
next several years is founded on more than having a superior marketplace
solution in the lead generation space. It is also based on our capacity to spot
untapped opportunities for lead generation others have yet to identify and our
ability to rapidly move into those areas,” Bayardelle stated.
With
forward-thinking management that is highly knowledgeable about the history and
future of lead generation, Nexus is moving forward into new verticals. Backed
by a beefed up personnel and sales force that are ready to grow the company’s
branding, and a growing direct media buying campaign, Nexus is increasing and
improving its internally generated leads.
As of the third
quarter of 2013, Nexus is cash-flow positive with steady revenue growth.
“Offsetting expenses
that presently appear as liabilities on our balance sheets are expected to
continue improving in upcoming quarters as numerous items such as our final
acquisition payments come off the books. With these expected line item
improvements and continued revenue growth, we have reasonable expectations this
will translate quite positively to our earnings per share in 2014,” Bayardelle.
Propelled by an
insightful, strong management team and a powerful business plan, Nexus is
positioned for considerable growth in 2014.
For more information
about the company visit www.nexusenterprisesolutions.com
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