Alkaline Water Company, Inc. (WTER) Extends National Distribution Reach through KeHE Distributors

The Alkaline Water Company, a developer of a proprietary electrolysis process that produces healthy alkaline water, has launched a retail distribution and marketing campaign through a partnership with KeHE Distributors, Inc., a U.S. distributor of natural and specialty food products and wholesale supplier of ethnic, gourmet, organic, and natural food items.

The partnership is part of WTER’s national mass markets expansion program designed to extend the company’s consumer sales through several major retail locations across the United States.

KeHE serves more than 33,000 retailers across the United States, Canada, Mexico, and the Caribbean through more than 3,500 manufacturers, importers, and other product supply partners. The company’s lineup of leading retailers includes Whole Foods, Albertsons, Festival Foods, Wal-Mart, and Publix.

The distributor provides WTER with the ability to address the unique assortment, pack-size, promotional, merchandising and shipping requirements of distinct retail channels including:

• National and regional multi-unit grocers
• Mid-sized grocers
• Independent retailers in both the conventional and natural channels
• Vitamin shops, health practitioners, fitness clubs, gift shops, delis, etc.

“We are pleased to have this opportunity to build upon our growing national awareness through this relationship with KeHE. Their stated ability at identifying and managing cross channel opportunities presents multiple new avenues for increased market penetration that we look forward to exploring fully,” Steven Nickolas, president of WTER stated in the press release. “Innovative marketing is always of interest to us, especially at the pace we are moving at today. Maintaining momentum is critical at this juncture, and we look forward to working closely with the team at KeHE.”

For more information visit www.TheAlkalineWaterCo.com

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