PURE Bioscience, Inc. (PURE) Strengthens Sales and Marketing Team

Creator of the patented silver dihydrogen citrate (SDC) antimicrobial, PURE Bioscience announced yesterday the strengthening of its sales and marketing leadership team. The company appointed Cliff Wechsler to the role of Executive Vice President of Sales, and Tom Myers to the position of Executive Vice President of Marketing and Product Development. PURE Bioscience’s executive team is set to oversee the commercialization of SDC technology in the food industry as a novel and proprietary antimicrobial agent, used to protect consumer safety against various pathogens.

With over 30 years of experience, Wechsler has previously served in a variety of high-level sales management roles with Kraft Foods. During his time at Kraft Foods, Wechsler innovatively shaped and developed the business strategy for its Quick Service Restaurant market segment.

Myers will now oversee the company’s marketing and product development, previously joining PURE Bioscience in May of 2011 as the Executive Vice President of Sales and Marketing. With a strong background in food science and food processing, as well as over 40 years of food industry experience, Myers has held senior leadership positions in marketing, product development, and technical operations.

“Mr. Wechsler brings to PURE not only the level of industry expertise to grow business but a demonstrative track record in developing and transforming new businesses into high growth segments,” commented Dave Pfanzelter, Chairman and Chief Executive Officer of PURE. “This team of experienced food industry executives provides us the focus and discipline necessary to drive the commercial development of our SDC-based products into the marketplace.”

To learn more, please visit www.purebio.com

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