Wednesday, March 13, 2013

The Case for Soul and Vibe Interactive, Inc. (SOUL)

According to a PricewaterhouseCoopers report, the video gaming industry brought in over $56 billion in 2010 and is expected to hit $82 billion by 2015. It’s a massive market, but the industry is also changing.

The traditional approach of selling physical gaming media is rapidly being replaced by digitally distributed products. Mobile devices are becoming a major repository of processing power, and advanced communications technologies are leveraging this to create a new world of opportunity for game developers. Digital distribution dramatically cuts the cost of goods sold, while also avoiding the many issues involved in physical media sales and distribution.

Transitioning over to take full advantage of the digital distribution trend has been a strain on many companies, but Soul and Vibe Interactive was founded with a business model that fully embraces digital distribution. Soul and Vibe is focused on working with technical partners around the world to develop the most compelling and memorable games and entertainment experiences possible, while ensuring ease of access and affordability. The company likes to say that their games are as fun to talk about as they are to play. In addition, Soul and Vibe’s business model is designed for multi-platform support, allowing their games to be played on consoles, mobile devices, and personal computers.

From a monetization standpoint, the company’s products are further supported by a recurring release of monetized games related content. Their business model calls for numerous revenue streams to be generated from each game release:

• Soul and Vibe’s mobile games are revenue generating marketing vehicles for console releases.

• Additional revenue is generated from the sale of Premium Downloadable Content (“PDLC”), virtual apparel and costumes for Avatars, and monetized “Consumables.”

• Through “Smart Glass” and “Companion App” support, consumer awareness is increased for each game franchise, with interconnectivity promoted between hardware platforms for their games, and development and marketing expenses amortized.

• “IP” ownership allows the company to control the licensing of properties to 3rd Party merchandising companies, retaining the majority of revenues and maximizing shareholder value.

For additional information, visit www.SoulAndVibe.com

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