LaCrosse Footwear Inc. engages in the design, development, manufacture, and marketing of footwear and apparel for the work and outdoor markets. Under the Danner brand name, the company offers products for hunting, hiking and work. Rubber and leather footwear, as well as rainwear and protective clothing, are labeled under the LaCrosse brand name.
Their high performance and protective footwear is critical to customers working in fields such as law enforcement, transportation, mining, construction, and military services. Consumers also find their outdoor merchandise to be essential when doings activities such as hunting and hiking.
LaCrosse has been successful in increasing its brand equity, which helps them to execute a growth strategy based on leveraging its powerful brands with technology innovation, compelling marketing initiatives and enhanced customer service. LaCrosse’s long-term goal is to become the premier work and outdoor footwear company in the world.
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