By 2012, mobile connections are expected to reach nearly 5 billion with revenues growing to exceed the $1 billion milestone. Emerging markets are the engine of connection growth in the mobile market and in the next few years we will most likely continue to see this trend continue.
One company poised to take advantage of this rapid growth is Exchange Media Corp., who is focused on providing mobile phone users with a unique end-to-end multimedia video/audio solution. The company’s XCPlayer software enables the searching, downloading, managing, and playing of published audio and video content. XCPlayer, currently the only service software of mobile video ring tones for commercial use in China, also integrates value-added services such as video ring tones and real-time high resolution video.
The company is mainly targeting young mobile phone users aged 18 to 35 since they are more ready to accept new applications with greater eagerness and are already familiar with mobile value-added services. The XCPlayer was designed to be flexible, allowing for future revisions as technology progresses and users demand expanded functionality.
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