During a recent two-day sales conference in Fort Lauderdale, Performance Health Technologies’ (”PHT”) CEO Robert Prunetti demonstrated his company’s cutting-edge neuromuscular rehabilitation technology; Core:Tx®. The conference was held by, and geared toward the sales force of PHT’s sales, marketing and distribution partner, Interactive Metronome (”IM”).
Robert Prunetti gave presentations that included details about the highly-advanced Core:Tx® system, which the company bases on its revolutionary biofeedback platform, MotionTrack. He also used the conference as a method of exchanging vital information with representatives of the IM national sales force, in preparation for a new marketing and sales initiative slated to begin in the fourth quarter of this year. The campaign has been titled “Movement”, and is intended to gather crucial data from the field, in a series of field trials coupled with sales presentations.
Performance Health Technologies’ involvement with Interactive Metronome dates back to 2007, when the companies entered into a definitive distribution agreement. IM’s market position as a leader in interactive physical therapy has been extremely beneficial for PHT in raising awareness and increasing sales of the Core:Tx® interactive rehabilitation system.
IM’s VP, Al Guerra, stated, “Clinicians have found that patients suffering from neurological disorders respond well to game-like programs because the software and hardware system interfaces with the patient, giving him or her real-time feedback on the position and movement of selected joints. The system engages the patient, while at the same time provides the clinician with valuable objective data on the patient’s performance and abilities. IM believes the qualities of the Core:Tx® system will make the product an invaluable tool for professionals in rehabilitation therapy. ‘Movement’ will begin the adoption process.”
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